The Day-Date has always epitomized prestige and innovation. Exclusively made from precious metals, it was the first calendar wristwatch to indicate, in addition to the date, the day of the week spelt out in full in a window on the dial. Rolex is releasing the Oyster Perpetual Day-Date 40 in 950 platinum – easily recognizable thanks to its ice-blue dial – with a fluted bezel for the first time. A cornerstone of Rolex’s aesthetic heritage, this striking component, which is found only on some Classic models in the Oyster Perpetual collection and until now has only been made in 18 ct gold, now exists in the most prestigious metal available.
THE WATCH OF PRESTIGE
Rolex is introducing the new generation of its Oyster Perpetual Day-Date 36, available in 18 ct yellow, white or Everose gold with distinctive new dials and gem-set bezels on some versions. All the new versions are all equipped with calibre 3255, at the forefront of watchmaking technology, included on the Oyster Perpetual Day-Date 36 for the first time.
Introduced in 1956, the Day-Date was a world first: the first wristwatch to indicate the day of the week spelt out in full. Worn by many world leaders, the Day-Date is available with a bespoke day display in a wide choice of languages.
The Day-Date has always embodied prestige and exclusivity. A hallmark of its nobility, the Day-Date is produced exclusively in 950 platinum or in 18 ct gold. The bezel can be fluted, smooth or, on the gem-set versions, arrayed in the most beautiful of precious stones.
IL BRACCIALE PRESIDENT
Designed specially for the Day-Date at its launch in 1956, the elegant and imposing President bracelet is inherent to the standing of the model. Immediately recognizable on a wrist, this solid gold or platinum bracelet with three semi‑circular links provides complete reliability and comfort.
PERPETUAL CALIBRE 3255
The new versions of the Day-Date 36 are equipped with calibre 3255, a new-generation movement entirely developed and manufactured by Rolex. A consummate demonstration of technology, at the forefront of the art of watchmaking, this self-winding mechanical movement led to the filing of several patents and offers fundamental gains in terms of precision, power reserve, resistance to shocks and magnetic fields, convenience and reliability