Hausmann & Co. presents LOFT: a new concept of time
In the centre of Rome, Hausmann & Co. announces the birth of LOFT: a hub dedicated to the culture of fine watchmaking that transforms into an immersive experience.
LOFT is a place that enhances the watchmaking world while representing a link with the past and a drive towards the future: past and new generations moved by the same passion for millimetric gears, clock ticking, high quality materials, unique and trendy pieces.
More than a Boutique it is a contemporary space where you can discover the world of high-end watchmaking and jewellery, through innovation and technology with an eye to heritage and tradition.
A space of history and revitalization
LOFT is an “atelier of time” where the enhancement of the past allows the ability to predict and anticipate the scenarios of the future.
In particular, LOFT is aimed at four types of audience: collectors attracted by the vintage world inspired by classicism, young creative people who look for niche brands, tech-savvy clients and the hipsters, lovers of the watch and its accessory who will be able to customize on site their watch with the master Leatherman who will create and personalise any type of strap..
Hausmann & Co. LOFT
Multi-Brand | Vintage
Via di San Giacomo 20-21, Rome
Tel: +39 06 8756 5344
