Rolex - Datejust 31 - 278271
Rolex - Datejust 31 - 278271
Rolex - Datejust 31 - 278271
Rolex - Datejust 31 - 278271
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Rolex Datejust 31

Oyster, 31 mm, Oystersteel and Everose gold
M278271-0016

14300€ Model availability

All prices are Rolex's suggested retail prices inclusive of V.A.T. Prices can be modified at any time without notice.
  • Reference

    278271

  • Model case

    Oyster, 31 mm, Oystersteel and Everose gold

  • Bezel

    Fluted

  • Water resistance

    Waterproof to 100 metres / 330 feet

  • Movement

    Perpetual, mechanical, self-winding

  • Caliber

    2236, Manufacture Rolex

  • Power reserve

    Approximately 55 hours

  • Bracelet

    Jubilee, five-piece links

  • Dial

    Silver set with diamonds

Rolex - Datejust 31 - 278271
Silver dial Silver dial

Silver dial

This dial features diamonds in 18 ct gold settings. The sunray finish creates delicate light reflections on many dials in the Oyster Perpetual collection. It is obtained using masterful brushing techniques that create grooves running outwards from the centre of the dial. Light is diffused consistently along each engraving, creating a characteristic subtle glow that moves depending on the position of the wrist. Once the sunray finish has been completed, the dial colour is applied using Physical Vapour Deposition or electroplating. A light coat of varnish gives the dial its final look.

Fluted bezel Fluted bezel

Fluted bezel

The Rolex fluted bezel is a mark of distinction. Originally, the fluting of the Oyster bezel had a functional purpose: it served to screw the bezel onto the case helping to ensure the waterproofness of the watch. It was therefore identical to the fluting on the case back, which was also screwed onto the case for waterproofness, using specific Rolex tools. Over time, the fluting became an aesthetic element, a genuine Rolex signature feature. Today the fluted bezel is a mark of distinction, in gold on this Datejust 31.

Everose Rolesor Everose Rolesor

Everose Rolesor

Gold is coveted for its lustre and nobility. Steel reinforces strength and reliability. Together, they harmoniously combine the best of their properties. A true Rolex signature, Rolesor has featured on Rolex models since the early 1930s, and was trademarked as a name in 1933. It is one of the prominent pillars of the Oyster collection.

model availability model availability MODEL AVAILABILITY

All Rolex watches are assembled by hand with the utmost care to ensure exceptional quality. Such high standards naturally restrict Rolex production capacity and, at times, the demand for Rolex watches outpaces this capacity.

Therefore, the availability of certain models may be limited. New Rolex watches are exclusively sold by Official Rolex Retailers, who receive regular deliveries and independently manage the allocation and sales of watches to customers.

Official Rolex Hausmann & Co. is proud to be part of the worldwide network of Official Rolex Retailers and can provide information on the availability of Rolex watches.

A splash of colour. A poetic shimmer. A sense of renewal. The dials that decorate the new Datejust 31 are bursting with fresh energy and full of promise. Rolex is presenting three new versions of the Datejust 31 with striking floral-motif dials. Calling to mind wild summer meadows, the design comprises 24 flowers that stand out distinctly from one another thanks to their finishes – either sunray, matt or grained. Each of the flowers is lit from within by a diamond set into the centre.

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