The Longines brand was always tied to the winged hourglass image, as those ancient advertising images confirm.

All the history and tradition of an historical brand, such Longines, founded in 1832 in Saint-Imier, can be still red through its old and yellow pages…

"La renommée", di buon auspicio per la marca. 1900

Cartellone pubblicitario, 1905

Pubblicità del 1906