Rome, October 25, 2023 – IWC Schaffhausen consolidates its presence in Rome with an exceptional historical partner, Hausmann & Co.: the new Boutique at Via del Babuino 95, a prestigious address in the heart of the Roman Trident, has been inaugurated. This important opening follows close on the heels of that of the brand’s Boutique in Via Montenapoleone 21 in Milan.

Located inside a historic building in Rome, it covers an area of about 100 square meters. Shrouded in natural light, which makes its entrance from the large display cases and windows on the second floor, it is the perfect setting to highlight the prestigious timepieces of the historic Schaffhausen manufacturer.

With the elegant combination of dark wood, fine white statuary marble, and sophisticated finishes, IWC Schaffhausen has created a refined atmosphere that allows visitors to approach the art of Swiss watchmaking in a cozy Roman living room.

A hospitable lounge on the second floor offers the opportunity to explore the Brand’s iconic collections in a comfortable and relaxing setting, an elegant and intimate environment where exclusive activities and meetings can be organized.

With the opening of this new boutique in Rome, Hausmann & Co. and IWC Schaffhausen have consolidated their long-standing relationship based on quality, responsibility and customer focus, values that unite two historic companies that represent the heritage and future of haute horology. A collaboration that dates back to the 1970s, when Hausmann & Co. decided to start importing and distributing the IWC Schaffhausen Brand in the Italian market.